After icons like Karl Lagerfield and Jean Paul Gaultier, it’s finally Marc Jacobs his turn! Diet coke’s new creative director will design some exclusive cans and titanium bottles for the brand. This series will be about Coca-Cola light’s celebration of 30 years of sales in Europe and it promises to be an eccentric and quirky line!
The designs of the cans will be unveiled on 25 February while the design of the bottles will be revealed a little later on 12 March. Besides a little promo movie , Coca-Cola has released a shoot with the almost fifty year old (yes! can you believe it?) fashion designer. If he hadn’t be wearing a skirt in the promo movie, ‘Sexy Back‘ of Justin Timberlake would’ve been the perfect soundtrack. Too bad, Marc, too bad!