We live in the 21st century. We are blessed with all these amazing things like laptops, tablets, talking software and right now, science is at its best! Yet we walk an earth where there’s still hunger, poverty, discrimination, abuse, sickness and so much more. That’s a pity. I’m a believer though: I really do believe baby steps help and that we have the means to make the earth a better place. Even the most simple things, like buying a product, is a contribution.
What do you believe?
I’ve done some research. I wanted to see how many brands (especially the big ones who make millions of profit) make a contribution to a good cause. I smiled when I read about what some brands have done and are doing at the moment. Let me share what I learned!
All LUSH lovers know the body lotion called Charity Pot. It smells like a chocolate muffin with orange topping. Remember it now? You sure must have smelled it before. Well, did you know every cent from the sale goes to supporting grassroots charities all over the world? They’re especially involved with those fighting for the environment, animal protection and human rights. And that for $5.95 or $22.95, depending on how much you want, per pot! Give it a go, ladies.
Not only LUSH but also The Body Shop pledges against animal testing. All their products are certified by the British Union for the Abolition of Vivisection which is a animal protection group founded in 1898. By buying a The Body Shop product, you help artisan farmers all over the world (from Ghana to England). They also fund regularly to issues which are close to their heart such as domestic violence, human rights, self-esteem and protecting our planet.
Another good cause I love is Dove‘s self-esteem workshops. I don’t have any numbers but I do know they sponsor every workshop. They have taught over 8 million girls about self-appreciation. It isn’t easy being a girl and we all know about how insecure you can be. Teaching young girls it’s okay to be unperfect is a good thing! Want to support this campaign? Simply buy a Dove product.
I discovered recently that MAC Cosmetics also supports a good cause! Did you know? When you buy a Glam Lipstick, the whole $15 goes to the MAC Aids Fund. Just like the Charity Pot of LUSH, they donate every single cent. One lipstick can either buy 233 condoms, 14 blood glucose monitoring strips or 1 HIV Prevention Workshop conducted by a peer health educator. These are just a few options, they do dozens of other things too. I think that’s amazing and it made me love MAC even more!
Did you know that Bobbi Brown also adopted two good causes? They’ve supported Dress for Success and the Broome Street Academy for over ten years. Dress for Success helps woman-in-need get their independence and self-esteem back by providing their clients with interview suits and career development advice. They also receive a one-on-one beauty lesson and bag of makeup essentials from a Bobbi Brown makeup artist. Such a lovely cause, right? I love that. They also support a high school in New York, the Broome Street Academy, which is a school that prepares vulnerable young people (such as homeless children) to graduate with a Regents diploma.
Burt’s Bees makes their packaging recyclable so they have as little impact on the environment as possible. That’s not everything: at least 10% of all the sales on their web shop goes to good causes. It’s worth buying from the online shop instead of in the stores, I think. If you’re not very familiar with their products, their Lemon Butter Cuticle Cream is amazing! Definitely check that out.
Philosophy, the brand known for their Purity facial cleanser, has a cute “Shower for a Cause” series featuring four shower gels. Each shower gel represents a good cause and 100% of philosophy’s net proceeds benefits goes to either the Women’s Cancer Research Fund, the Rainforest Foundation, the Why Hunger program or the Look Good Feel Better (helping women with cancer) fund. You can buy one for $20.
Last but not least, L’Occitane en Provence supports good causes too: they donate to organizations who help visually impaired people and support the economic emancipation of women in developing countries. These are both causes which need more attention. It’s great L’Occitane helps them!
I’m definitely a fan of beauty for a good cause. It’s great that our beauty industry has picked up this good vibe so we can help the world a little too. I really hope this trend will continue and more brands will follow their example! What’s your opinion?