Flown over from the Asian skin care industry, sheet masks rejuvenated me-time and the world of face masks last autumn. Selfies with sheet masks keep popping up and every self-respecting cosmetic brand has launched their own twist on this trend. Adoring this breeze of fresh (skin) care but appalled by the insane prices for something you throw away 10 minutes later, I never really bothered trying a sheet mask. That is, until I stumbled upon Kruidvat’s home-brand sheet mask, retailing at merely 99 cents per mask. Intrigued? I was. And you very much should be, too.